Selling in a Downturn: A Storytelling Guide for Brands

As the stewards and salespeople of brands, now is a great time to re-evaluate how we're communicating with prospective customers. Pushy sales tactics are unproductive with customers that expect a more sensitive approach. Using storytelling to communicate with your audience is always effective, especially during the coronavirus-induced panic. In this session, brand expert Deb Gabor is joined by sales expert and author of Better Selling Through Storytelling John Livesay to explore the crucial steps you need to take in order to set yourself apart from the competition.