How Brands Get Their Customers Laid

When I consult with clients, and they struggle with the story their brand tells about their customer, my favorite shortcut is to ask: “How does your product or service get your customer laid?”

It’s more than crass - it’s the goal of ALL branding. 

At first, they’re shocked. Questions like this usually don’t come up in business meetings, but asking this question skips the foreplay (sorry) and gets right to the issue at hand.

Strong brands help their customers solve problems, feel empowered and accomplished, present a positive image to the world, and feel like the hero in their own personal stories.

Think about what happens when you’re feeling heroic and everything is working out the way you always hoped it would. Whatever you want to call That Feeling - the feeling of having the wind in your sails, the world on a string, of holding life by the balls - That Feeling puts you in the mood for sex. 

“Sex,” as I’m using it here, can mean a couple of different things. It may mean literally jumping into bed naked with your partner and gettin’ busy. But it may also have a more figurative meaning: experiencing exhilaration, receiving the praise and approval of your peers, having your ego stroked, and being appreciated by the ones you love. All of these things feel great, too.

Branding is about making people feel so good that they want to take a roll in the hay. That’s it. 

Take a moment to answer this same question for your own brand. How can you get your customer laid? What does your customer need? What gets them love, attention, and affection? What could go wrong with your brand that would ruin their chances at sex?

By understanding the story behind your customer’s purchase, you’ll be better suited to ensure you are getting your customer laid. That’s the whole game. Just remember to practice safe branding out there.

Send me a message below to learn more about how your brand can get your customers laid too!