I can’t not talk about branding. I can’t not write books and participate in keynote speaking engagements about branding. Branding has been my life’s work for the past 25 or so years. When I see kids on the street corner selling unbranded lemonade, I always pull over and lecture them on the importance of branding. Okay, so that’s a joke, but I’m deadly serious when I say that companies who manage their brands poorly, or worse yet, don’t manage their brands at all, drive me nuts! That’s why I’m compelled to share with you some really valuable resources and my favorite - freebies!
Download your own digital copy of the first chapter of my bestselling books “Branding is Sex.” You don’t need a Ph.D. to understand branding. Branding is Sex provides you with a concrete foundation and a basic hot-to plan - in plain English - for building or re-igniting your brand.
Download your own digital copy of my second bestselling book, “Irrational Loyalty.” Eventually, every organization faces a serious branding disaster. Don’t leave your brand’s fate up to guesswork. Take control today with this essential guide to building Irrational Loyalty for your brand.
Skip the MBA in marketing and get to market more quickly with the right brand strategy. Accelerate your learning and get straight to doing the “work” of branding. I normally charge a premium for people to have access to this Branding Masterclass, but for you - it’s completely free to watch!
Get Your Digital Downloads!
The Stockdale Paradox Exercise
The Stockdale Paradox has merit as a way of thinking and acting for any trying times in a person’s or brand’s life. Confront your own reality and develop a detailed tactical action plan to face the brutal facts head-on.
The Ideal Customer Exercise
People don't buy from you because they understand what you do, they buy from you because you understand them. This exercise is about getting you into this mindset by encouraging you to identify the customer you most want to do business with.
The Brand Values Pyramid Exercise
The Brand Values Pyramid illustrates the idea that when people make a decision to purchase or use a brand, they are motivated to achieve certain needs: functional, emotional, and self-expressive needs.
The Three Brand Swagger Questions Exercise
Before you start branding, you must answer these three questions that really get to the root of how your brand and customer interact. At a very high level, everything we do in branding is about answering this three questions.