How to sell more in the holiday season : Learn from veteran branding expert Deb
Today my guest is Deb Gabor. Gabor is an author, speaker and the CEO of Sol Marketing and has introduced a revolutionary brand strategy for organizations ranging from international household names like Allrecipes, Dell, Microsoft, NBC Universal, NPR, NTT Data, and Siemens, to exciting emerging brands like hint water and Indagare. She is also the author of the new book, Person-ality: Cultivate Your Human Authority To Ignite Irrational Brand Loyalty.
In today’s episode, she is going to discuss black Friday strategy including:
How retailers or merchandisers should prepare themself before the holiday seasons
What are things they need to take care of?
Explaining the evolution of Black Friday from her early life and comparing it with the current scenario.
How Walmart and Apple are heaving focusing on the holiday season to grab more customers
Branding tips for small and medium brick-and-mortar stores.
Let’s hear from her.