2023 Predictions: Innovations In Immersive Tech To Watch

Dopple speaks with industry leaders on what they expect from 3D and Augmented Reality in 2023

CHARLESTON, S.C., Dec. 6, 2022 /PRNewswire/ -- There are still several weeks left in 2022, but the eyes of the commerce world are already peeking ahead to 2023, anticipating what challenges, opportunities, and threats lay in the upcoming year.

Among the key topics of conversation is immersive technology, and the many ways it is expected to impact business in both the short and long term. Virtual reality, augmented reality, 3D, the metaverse, all words buzzing across headlines and newsletters declaring what the next great innovation will be. Arguments can be made for any or all of these technologies to accelerate in 2023, but they all depend on the catalyst of innovators in the space who are willing to make the leap.

We talked to five of those innovators about what they expect to see in and around VR, AR, and the metaverse in 2023. Here is what they had to say.

Deb Gabor, CEO, Sol Marketing

"Technology will continue to impact brands' relationships with customers in 2023. While forward-thinking brands embrace technology to create immersive brand experiences, they need to focus on the human element of those consumer interactions. The use of this technology is projected to accelerate over the next year, and brands that facilitate the growth of the human ecosystem required to support it will win in the end. While the technology is cool and empowers consumers to experience brands in ways they never could before or could previously do only in physical settings, brands need to remember that their technology is NOT their brand. Brand leaders need to look beyond using technology to power transactions in a mixed reality universe to using technology to foster authentic, meaningful, emotional connections that power long-term trust. Customers are human, and humans value experiences over products. While virtual try-ons and 3D product views can accelerate real-time purchase decisions, they barely scratch the surface of what's possible with technology for enhancing customers' use of their products. Brands focused on long-term brand growth can use Metaverse applications for everything from advertising and entertainment to community building and immersive online support experiences that make brands indispensable to their customers beyond initial transactions".

Read Dopple’s full 2023 predictions here.