Deb’s Digital Downloads

The Stockdale Paradox Exercise

The Stockdale Paradox has merit as a way of thinking and acting for any trying times in a person’s or brand’s life. Confront your own reality and develop a detailed tactical action plan to face the brutal facts head-on.

The Ideal Customer Exercise

People don't buy from you because they understand what you do, they buy from you because you understand them. This exercise is about getting you into this mindset by encouraging you to identify the customer you most want to do business with.

The Brand Values Pyramid Exercise

The Brand Values Pyramid illustrates the idea that when people make a decision to purchase or use a brand, they are motivated to achieve certain needs: functional, emotional, and self-expressive needs.

The Three Brand Swagger Questions Exercise

Before you start branding, you must answer these three questions that really get to the root of how your brand and customer interact.

The Brand Manifesto Mad-Libs Exercise

A manifesto is a declaration of your brand’s beliefs, opinions, motives, and intentions. Develop the draft of your manifesto to infuse “The Why” into your brand.

Messaging Exercises

Messaging is the operating system for all communications and marketing activities for the organization. Marketing, advertising, membership deliverables, and other copywriting will often use a creative expression and articulation of these messages.