Unmask Your Ideal Customer

The best brands in the world aim their brand at a singular "ideal" customer who embodies the best characteristics of the most predictably profitable customers for their brands. Those brands create a profile of that person -- called the Ideal Customer Archetype -- and use it to laser-focus their marketing and sales strategies, messages, and activities. Attracting and connecting deeply with your most valuable customer with your marketing and in your sales process requires you to understand not only their demographic and firmographic characteristics but their hopes, fears, dreams, and desires as well.