The 12 Brand Archetypes

Some people have a hard time wrapping their minds around branding and how a brand is designed to have a meaning in a customer’s own story. Connections are relationships, and if brands aren’t clear about who they are, it’s going to be difficult to attract people to them. In this session, brand expert Deb Gabor goes over the 12 brand archetypes and explains how brands can use them to differentiate themselves from the competition.