That will be an Extra $2

In a time when more people are practicing healthier lifestyles, fast casual restaurant chain Chipotle added cilantro-lime cauliflower rice to their menu. Besides the fact that it costs an extra $2, you can clearly see that the brand is paying attention to their customers’ attitudes, behaviors, values, and beliefs. Businesses must always listen to consumer sentiment, take action, and become part of the person that uses their brand.