Change Marketing
Change is cyclical, not linear. Organizations that have low customer retention must be proactive and ask questions to clearly understand their customers’ wants and needs. When businesses can follow the Transtheoretical Model of Change, they’re able to continuously add value to the customer experience. In this session, Principal and Brand Advisor Jackie Bebenroth discusses the importance of communicating the process of transformation instead of offering it as an outcome.
Key Takeaways
Communicate the process of transformation with your audience
Understand how the Transtheoretical Model of Change relates to the customer journey
Engage with customers before, during, and after they have taken action
Ask your customers questions to learn more about their experience with your brand
About Jackie Bebenroth
Jackie draws from 23 years’ of experience as a copywriter, creative director, and brand strategist. She facilitates strategic sessions for visionary leaders who require clear communication frameworks to achieve transformative goals. In the latter part of her career, she’s developed a messaging methodology specifically designed to help leaders create change across their organizations and among those they serve. At her agency Muse, she leads a team of strategists and creatives who are dialed into the growth needs of clients in nutrition, wellness, and learning segments, where mindset, behavior, and lifestyle change is a prerequisite to success.