Branding in a Global Landscape

Branding doesn’t come from your company. Branding comes from your customers, and brands must be able to get into their customers’ heads to understand their needs, wants, and desires. When trying to break into the global landscape, companies must do their due diligence to understand how international markets work. In this session, brand expert Deb Gabor and Global Brand Strategist Brigitte Bojkowszky discuss the importance of understanding your customers.