Branding is Sex: Get Your Customers Laid and Sell the Hell out of Anything

February 9th at 5:00pm EST

Whether your brand serves consumers or other businesses, everything has changed as a result of our experience of the Pandemic and the resulting economic uncertainty. In an effort to ensure your brand can endure these circumstances, you'll want to take control of your brand narrative rather than leaving it up to the public to "fill in the blanks." The best brands in the world are able to face seemingly insurmountable challenges and come out stronger on the other side. That's because they enjoy the condition called Irrational Loyalty - a bond so strong that customers would feel they were cheating on YOU were they to choose an alternative. One of the world's premier branding experts, Deb Gabor provides invaluable insights that will help your own enterprise build positive brand equity, goodwill, and the Irrational Loyalty that will support your brand long-term through the best and worst of times.

Using real-time examples and lessons from high-profile brand implosions and successes, Deb demonstrates how top companies that break their promises inevitably suffer, and she explores the routes the more agile ones have taken to full recovery after letting their customers down.

Deb will run attendees through a gauntlet of hands-on exercises that will guide them to reimagine -- or reinforce -- their brand's foundations to set them up for success now and into the post-pandemic world.

Takeaways:

• Learn about the characteristics of brands that can thrive in turbulent times and emerge stronger on the other side -- it's not too late to reinforce yours!

• Develop a blueprint for what your brand can and should be doing now to help your employees and customers navigate these difficult times

• Clarify how your brand can maintain and strengthen connections and develop the bonds of Irrational Loyalty even when customers aren't coming to your locations in person or buying your products and services

• Learn to leverage opportunities for your brand and do it in a way that enhances brand attraction rather than creating more crises

Activities:

• Deb will lead audience members through her powerful Ideal Customer Archetype exercise to identify and profile the customer most highly predictive of your brand's success. Nailing the Ideal Customer Archetype is proven to give companies relentless focus with the power to open up new conceptual and financial territory and opportunities to rapidly scale your brand.

About Deb Gabor

“Leading Expert" doesn't come close to describing Deb Gabor's passion for brands. More accurate? Brand Guru. Brand Impresario. Brand Evangelist.

She's written the book on branding (twice!) with bestsellers Branding is Sex and Irrational Loyalty. She's the founder and CEO of Sol Marketing, a strategy-led marketing firm obsessed with solving major business and branding problems for clients in every industry.

Deb and her team at Sol Marketing have introduced her revolutionary brand strategy for organizations ranging from international household names like Allrecipes, The Associated Press, Dell, Microsoft, NBC Universal, NPR, NTT Data, and Siemens, to exciting emerging brands like hint water and Indagare.