The Always On Marketing Machine

Before blasting your next email, think about how effective the message you send will be. Capture, Nurture, Automate, and Report. These are four words you need to keep in mind when deciding on a marketing strategy. Learn why content is the fuel your automation needs to develop highly qualified leads. In this session, marketing automation expert Casey Cheshire busts content and automation myths while discussing how they go hand-in-hand. Schedule a marketing automation strategy session with Casey and get a a free copy of his new book “Marketing Automation Unleashed!”

Featured Special Guest

Casey Cheshire is founder and CMO of Cheshire Impact, the most experienced Salesforce Pardot consulting partner.  A Marine Corps veteran, he is also the creator and host of the Hard Corps Marketing Show. As a marketing thought-leader and marketing automation strategist, Casey is the author of Marketing Automation Unleashed and has shared his craft with thousands of marketers at conferences across several continents.  When not traveling, Casey enjoys spending time with his family, climbing tall mountains, and occasionally jumping out of perfectly good airplanes.